Cetaphil
       
     
Beautiphil Concept Board
       
     
Real Simple Magazine Ad for Target
       
     
Real Simple Magazine Ad for CVS
       
     
Handouts from the Target Beauty Concierge
       
     
Handouts from the Target Beauty Concierge
       
     
Banner Ad Campaign
       
     
Banner Ad Campaign
       
     
Cetaphil
       
     
Cetaphil

Moisturize, cleanse, and keep skin healthy with Cetaphil.

Agency: Catapult

Art Director: myself

Creative Director: Paula Ludington

Beautiphil Concept Board
       
     
Beautiphil Concept Board

Skin is important. It protects us from the outside world. It’s what other see when they look at us. And it allows us to experience and feel closeness with others. Find your Beautiphil—inside and out.

Real Simple Magazine Ad for Target
       
     
Real Simple Magazine Ad for Target

Encourage shoppers to prepare for the season by purchasing things to protect their skin—gloves, lip balm, moisturizers, and scarves.

Real Simple Magazine Ad for CVS
       
     
Real Simple Magazine Ad for CVS

Follow this winter regimen from head to toe to keep your skin protected all season long.

Handouts from the Target Beauty Concierge
       
     
Handouts from the Target Beauty Concierge

A handout to remind guests to pay special attention to their skin starting in the fall.

Handouts from the Target Beauty Concierge
       
     
Handouts from the Target Beauty Concierge
Banner Ad Campaign
       
     
Banner Ad Campaign

Communicates both savings and free book offer for Cetaphil Baby products.

Banner Ad Campaign
       
     
Banner Ad Campaign

Communicates savings for Cetaphil Baby products.