http://www.lisavalley.com/concepts daily 0.75 2022-11-16 https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/3d6c22a7-6fd5-493f-a1db-5a99f02beabf/IMG_8552.png Concepts - Make it stand out Brochure explaining how the MasterCard MoneySend program made an impact in finding new customers. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/fefb3970-aea0-4310-9999-50384c928f23/IMG_8539.png Concepts - Make it stand out Direct Mail piece for National Marrow Donor Program (now known as Be the Match) to thank people new to the registry and encourage them to get involved in the organization. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/69d0d983-3b9b-4bdd-9bf5-0612c7e57722/IMG_8556.JPG Concepts - Make it stand out Direct mail piece from Meta Payment Systems to participating banks—providing product education directly to bank tellers. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/ee7e6c16-e796-41e7-ac66-8ae315ff6d0f/IMG_8557.JPG Concepts - Make it stand out Postcard campaign for a local photographer who does high school senior portraits. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/f31350a9-6d59-462e-9665-3d02ad44f210/IMG_8545.png Concepts - Make it stand out Direct Mail piece encouraging debit card holders to sign up for the rewards program. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/518c96bf-982d-4bcd-975d-7fe71c120ed2/IMG_8558.JPG Concepts - Make it stand out Direct mail piece for a local photographer who does high school senior portraits. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/161cd513-7e28-497f-9894-27a49729cc59/IMG_8546.png Concepts - Make it stand out Direct Mail piece for Natural Resource Group announcing the opening of their first international office in Calgary, Canada. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/36ab7adf-6482-4241-85d3-c682f1acfbc6/IMG_8542.JPG Concepts - Make it stand out Direct mail piece asking for financial contributions for National Marrow Donor Program. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1489544934099-9O9DSUCOF3JA3DCERZIO/about%2Bme-05.jpg Concepts https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1552849941228-QYQ3YRKYUV96ZG5BBQNU/about%2Bme-05.jpg Concepts - Kraft In Store Concepts https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1552604476889-651HIKVJUM6OPFWXCQBI/about%2Bme-01.jpg Concepts - Hunt's Has Heart Agency: Catapult Client: Conagra Art Director: myself Copywriter: Maggie Bittner Creative Director: Paula Ludington This Walmart specific program for Hunt’s tomatoes took place during February, which is Heart Disease Awareness Month. Along with a $50,000 donation to the American Heart Association, Hunt’s spread the word that tomatoes are a heart healthy food. Shoppers were given an ibotta offer for stocking up as well as heart healthy recipes from bloggers. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1442987441375-I4XD2B33AAP9PT9LQMY4/about+me-05.jpg Concepts - Diageo Agency: Brandow Creative Client: MARS Agency for Diageo Team: Kay Musech, Joe Hart, myself Project: Aisle reinvention for Target https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1442543606075-W6SAPY8713JLGHISBQ6Z/about+me-05.jpg Concepts - Password Protected These concepts are password protected because they contain work that is unpublished—either because it has not yet reached the marketplace or it was a cancelled program. Please request a password through the 'About & Contact' page. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1442987562671-XVCRYXS577TQS8ZCVV0L/about+me-05.jpg Concepts - Gallery of programs for Beauty Brands Agency: Brandow Creative Client: MARS Agency for Sally Hansen, DDF, Jergens, John Frieda, Jergens, Curel, Softsoap   https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1442987395973-5XGULHTNDKX8T64700SZ/about+me-05.jpg Concepts - Coke and HyVee Agency: Brandow Creative Client: MARS Agency for Coca Cola Team: Kay Musech, Joe Hart, myself https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1442987420845-47D6HOCLXGJ2H2W7B82X/about+me-05.jpg Concepts - Colgate Agency: Brandow Creative Client: MARS Agency for Colgate Team: Kay Musech, Joe Hart, myself https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1442987458742-8BUMIQL9CYWX57921Q64/about+me-05.jpg Concepts - Similac Agency: Brandow Creative Client: MARS Agency for Similac Team: Kay Musech, Joe Hart, myself Project: Campaign Look and Feel https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1442987473903-1PGZJUO0W83128QTLSGZ/about+me-05.jpg Concepts - World Kitchen Agency: Brandow Creative Client: MARS Agency for World Kitchen Project: Aisle Reinvention for Target https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1442987533719-2BAG0RIA1X2FZ054KBUG/about+me-05.jpg Concepts - UnitedHealthcare Medicare Store Agency: Brandow Creative Client: MARS Agency for UnitedHealthcare Team: Kay Musech, Joe Hart, myself Project: Create a brand identity and store design for a retail store selling Medicare products for UnitedHealthcare. http://www.lisavalley.com/work daily 1.0 2022-11-12 https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/3a3a390c-5ada-4891-8012-b058d058cf74/CWR-header.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/5981dafa-687d-4efb-b7b4-c1d28bcf3b72/CHR-header.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/a8d867d2-c83b-44c3-8e93-6ea36eb74d23/4-8-2022-CWR.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1668278489644-W70XT06WXGX46Y5LAEWF/9-17-2022-CWR.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1552604526111-VLO9AJA2CTH1FNWHPYDP/about%2Bme-02.jpg Work - Cetaphil Moisturize, cleanse, and keep skin healthy with Cetaphil. Agency: Catapult Art Director: myself Creative Director: Paula Ludington https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1451887464466-56NS4F5MYP71DGQEURTP/about+me-05.jpg Work - M&M's, Glad, and Quaker Partnership at Target These three partners brought their clout together for a Target specific holiday campaign. The first challenge was to create two concept boards and have all three clients agree on the message and look. This project was a collaboration with myself, Jonny Grubb (copy) and Meghan Gates (copy). Victoria Dibble laid out the banner ads with my direction. Agency: Catapult https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1442111474434-BWI8OPMDVKIA6DT6HPCT/about+me-02.jpg Work - Quaker Oats Holiday Package—Target Exclusive Agency: Catapult Client: Quaker Oats Art Director: myself Copywriter: Meghan Gates Creative Director: Adam Celing We created a Target Exclusive package to communicate that shoppers can use oats for way more than breakfast and encourage use for holiday baking. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1442987493152-LFAX3LG5VBJ3HKCLFOF0/about+me-05.jpg Work - Quaker Target Summit Meeting Agency: Catapult Client: Quaker Oats Project: Target Summit Art Director: myself Copywriting: Meghan Gates Creative Director: Adam Celing This project was months in the making! The Summit meeting is the biggest sales meeting of the year. Quaker presents their plan for the following year and Target decides which programs to support. Our team created the shopper marketing plan (including 360 programs to support the plan) created the presentation (including an intro video) and decked out the room. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1442111459713-3ILT3E8G6DXQBXT1T3RR/about+me-01.jpg Work - Cap'n Crunch Quest Agency: Catapult Client: Quaker Oats Creative Team: Adam Celing, Darren Tibbits, Meghan Gates, Anton Fiant, and myself Illustration: Haugaard Sweepstakes and Development: Prize Logic https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1442987773694-7YJXXWT75AI0X62W8TZR/about+me-09.jpg Work - Illustration Drawing makes me a better designer. It helps reinforce spacial relationships in my brain. It gives me a chance to practice seeing and the more things I see and experience, the more fluent I become in using visual language. Drawing gives me a chance to pause, observe, take in the beauty in the world, and then reflect that beauty back to the world. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1552604436344-T0ZBC5MX1VJ9QGHOHQUY/about%2Bme-03.jpg Work - Dairy Farmers of America DFA is a cooperative of over 13,000 dairy farmers and 46 plants nationwide making cheese, butter, ice cream, dairy ingredients, fluid milk and more under well-known, quality national and regional brands: Kemps, Borden’s Cheese, Cache Valley Cheese, Craigs Creamery, La Vaquita, Keller’s Butter, Breakstone’s Butter, and Plugrá Butter. Agency: Epsilon Agency https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1442550408782-8ZS1IH5RBZE1LOU95VIT/about+me-04.jpg Work - Photography and Art Direction I enjoy planning for photoshoots and spending time in the studio. I have a background in photography, which allows me to be comfortable in the art director, stylist and photographer roles. I like putting together pre-production decks, giving the client a few different ways to approach a shot (props, lighting, camera angles, etc). https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1583470018526-5KDRRJ6A9MQ37YANOALO/about%2Bme-09.jpg Work - Glad Halloween at Target The Clorox client wished to show Target shoppers secondary usage for small trash bags during the Halloween season to sell more product. Our team came up with the idea of making monster and glowing ghost decor. This project allowed me to use a handful of my skill sets: design, art direction, illustration, crafting, and photography. The art direction for this project was a collaboration between myself and Courtney Peterson. I did the photography (which included stop motion and glow in the dark), storyboards for the videos, and design for the Pinterest layouts. Agency: Epsilon Agency https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1442111492600-TRE5USQLA0H2X2SI1J2T/about+me-03.jpg Work - Brand Identities I absolutely love the opportunity to start from scratch and create a brand from the ground up— logo, colors, patterns, photography style, and voice! https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1442987599896-6MYNJM4WH1OLP4WWOP9Q/about+me-05.jpg Work - Gallery of Program Logos https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1661796692543-CXRJWHFERVL1AAKKT9VE/about%2Bme-01.jpeg Work - 3M Moving Essentials The assignment: Create a campaign for the moving season showcasing the portfolio of 3M products that consumers turn to during each step in the moving process—from prepping, to packing, cleaning, and decorating. The photography objective was to create authentic and emotive interactions between family members, using 3M products while in the process of moving. We achieved a modern look with bright, natural daylight. This project was a collaboration with myself as art director & designer, Nicole Ackmann (creative director), Kari Chapman (associate creative director), Jonny Grubb (copy), and Mary Esch (designer). Photographer: Paul Owen Agency: THREAD Connected Content https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1668279733904-FE78S5ZJFGOR42A23ZKL/about%2Bme-04.jpg Work https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1661801696824-S4RO3KJHS920O3H89AK0/about%2Bme-05.jpeg Work - 3M Scotch-Brite Scrub Sponges The assignment: Create a campaign for Scotch-Brite Scrub Sponges which show the different usage occasions for Heavy Duty Scrub Sponges and Non-scratch Scrub Sponges. The video and photography objective was to shoot stylized scenarios which highlight each sponge product. The creative concept is to show different types of messes and show the sponge as the hero—powering through the messes. This project was a collaboration with myself as art director & designer, Chris Weiss (creative director), and Jonny Grubb (copy). Photographer: Wes Glenna Video: Ezra Thormosgaard Agency: THREAD Connected Content https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1668290703452-54HEK9XNY14KRGHKMUZ6/image-asset.jpeg Work The Assignment: Photoshoots for Cargill Deli brands—Castle Wood Reserve and Charter Reserve. For the lifestyle photography, the objective was to capture authentic moments in the home, while enjoying deli lunch meats. The photos needed to be light, bright, natural, and modern. For the taste appeal photos, the objective was to feature recipes using deli meat for multiple different usage occasions including the unexpected—show how to use deli meat beyond sandwiches. Recipes spanned dayparts including breakfast, lunch, appetizers, and salads. Art director: Myself Lifestyle creative director: Chris Weiss Lifestyle photographer: Ashley Sullivan Taste appeal photographer: TKP Photography Food stylist: Rachel Sherwood Agency: THREAD Connected Content http://www.lisavalley.com/about-contact daily 0.75 2020-02-08 http://www.lisavalley.com/about daily 0.75 2022-11-12 https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1581171015698-NTQVZGTVT8I0D1BBMSRZ/52412085_10161698735485556_4229590403331915776_n.jpg About My 2019 Trip to India was incredible. I love to travel, to see the world and learn something new. http://www.lisavalley.com/coloring-sheets daily 0.75 2020-05-06 https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1586912295074-IIJJ12YTIZG6GIL5CMY6/COLORING-SHEET-POST_pride.jpg Coloring Sheets - “Pride” Click here to download the printable PDF. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1587077040366-QQGPMXDTCD731RJ95380/COLORING-SHEET-POST_anchor.jpg Coloring Sheets - “HOPE IS AN ANCHOR” Click here to download the printable PDF. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1586022470237-57PX6PW6D91IQZEDY4SY/COLORING-SHEET-POST-01.jpg Coloring Sheets - “tiger king” Click here to download the printable PDF. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1586912238577-9B3KTQMRVZQBR0HEKAQ1/COLORING-SHEET-POST_love.jpg Coloring Sheets - “everybody deserves love” Click here to download the printable PDF. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1586474077718-K9R6VFMJB1IULL2GSDRN/COLORING-SHEET-POST_sending-love.jpg Coloring Sheets - “sending hugs” Click here to download the printable PDF. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1586633412313-ZU397226QYD4SKUKSFCJ/COLORING-SHEET-POST_Easter-bunny.jpg Coloring Sheets - “easter bunny” Click here to download the printable PDF. https://images.squarespace-cdn.com/content/v1/55ee486ce4b07ea6fc1d8f50/1588794673415-YA6VSI3LP6IZ69SNQBWZ/COLORING-SHEET-POST_mothersday-card.png Coloring Sheets - “Mother’s day card” Click here to download the printable PDF. (Print on card stock. Fold down the middle. Cut along the crop marks. Folds to 5x7 inches.)