M&M's, Glad, and Quaker Partnership at Target
       
     
Concept Board One
       
     
Concept Board Two
       
     
Real Simple Ad
       
     
Real Simple Advertorial
       
     
Target Exclusive Seasonal Packaging
       
     
Animated Facebook Ad
       
     
Static Image Facebook Ad
       
     
Blogger Campaign
       
     
Evite—Page Takeover
       
     
Evite—Banner Ads
       
     
Evite—Party Tip Banner Ad
       
     
Evite—Banner Ads
       
     
Evite—Banner ads
       
     
M&M's, Glad, and Quaker Partnership at Target
       
     
M&M's, Glad, and Quaker Partnership at Target

These three partners brought their clout together for a Target specific Holiday campaign. 

The first challenge was to create two concept boards and have all three clients agree on message and look.

This project was a collaboration with Jonny Grubb (copy) and Meghan Gates (copy). Victoria Dibble laid out the banner ads with my direction.

Concept Board One
       
     
Concept Board One

This concept focuses on the time spent with loved ones in the kitchen making Holiday treats. (winning concept)

 

Concept Board Two
       
     
Concept Board Two

Concept two is about the social aspect of sharing Holiday treats—enjoying with friends and family.

Real Simple Ad
       
     
Real Simple Ad
Real Simple Advertorial
       
     
Real Simple Advertorial
Target Exclusive Seasonal Packaging
       
     
Target Exclusive Seasonal Packaging

This year, we were able to impact both the 18 oz Standard Oats as well as Instant Oatmeal and add seasonal flair. 

Animated Facebook Ad
       
     
Animated Facebook Ad

Our team was thrown a bit of a curve ball when the account team planned to run an animated Facebook ad—but didn't include a photo shoot in the budget. The only thing left to do was bring in my strobes, camera, tripod—and do a photo shoot myself. I now add Photographer and Stylist to my job title (unofficially).

Static Image Facebook Ad
       
     
Static Image Facebook Ad
Blogger Campaign
       
     
Evite—Page Takeover
       
     
Evite—Page Takeover
Evite—Banner Ads
       
     
Evite—Banner Ads
Evite—Party Tip Banner Ad
       
     
Evite—Party Tip Banner Ad
Evite—Banner Ads
       
     
Evite—Banner Ads
Evite—Banner ads
       
     
Evite—Banner ads