These three partners brought their clout together for a Target specific Holiday campaign.
The first challenge was to create two concept boards and have all three clients agree on message and look.
This project was a collaboration with Jonny Grubb (copy) and Meghan Gates (copy). Victoria Dibble laid out the banner ads with my direction.
This concept focuses on the time spent with loved ones in the kitchen making Holiday treats. (winning concept)
Concept two is about the social aspect of sharing Holiday treats—enjoying with friends and family.
This year, we were able to impact both the 18 oz Standard Oats as well as Instant Oatmeal and add seasonal flair.
Our team was thrown a bit of a curve ball when the account team planned to run an animated Facebook ad—but didn't include a photo shoot in the budget. The only thing left to do was bring in my strobes, camera, tripod—and do a photo shoot myself. I now add Photographer and Stylist to my job title (unofficially).