Art Director: myself
Copywriter: Maggie Bittner
Creative Director: Paula Ludington
This Walmart specific program for Hunt’s tomatoes took place during February, which is Heart Disease Awareness Month. Along with a $50,000 donation to the American Heart Association, Hunt’s spread the word that tomatoes are a heart healthy food. Shoppers were given an ibotta offer for stocking up as well as heart healthy recipes from bloggers.
This year, Hunt’s Has Heart will be bigger and better than ever. In partnering with the American Heart Association and the trusted Walmart pharmacies, Hunt’s will not only raise awareness of the heart benefits inside every can of tomatoes, but of the heart healthy support inside every Walmart store.